Benidorm is prime territory for summer beach resorts. Just a stone's throw away from Alicante, Benidorm is a top destination for holidaymakers from around the world but especially from the UK. Benidorm doesn't have it's own airport, the nearest is Alicante which means that you'll definitely need to find the cheapest car hire in Benidorm to get around. Check out a car hire Alicante airport first. There are nine car rental companies at Alicante Airport including Auriga, Avis, Centauro, Europcar and Goldcar Rental.
Don't worry if you don't want to rent a car in Alicante and are looking for a car hire Benidorm city. There are plenty to choose from and having a one way car hire in Benidorm or a long term one will definitely help to get to and from the beaches. Centauro is right at the beach at the end of Avenida del Mediterraneo. Europcar and Avis are right beside it as well. To save, book your rent car in Benidorm at the same time you buy your tickets from London to Alicante.
There is a ton of free parking in Benidorm if you arrive early enough to snag one of the free spots. Check out the residential side streets and you may get lucky to find a place to rest your cheap car hire in Benidorm without too much trouble. You can also park at the local Carrefour, a popular Spanish department store. If you know you're going to rent a car the entire time you're in Benidorm then book hotels in Benidorm with parking available.
For more things to do in Benidorm, check out Mini-guide: Benidorm.