The Traveller's Magazine
Do you know the difference between the nose-cone, galley and where the engines are located? It’s easy to figure it out now, thanks to Kulula Airlines’ creative re-branding efforts, they’ve clearly labelled the parts of the plane for you on the outside! See that little window there? That’s where the Big Cheese sits!
The South African airline’s planes not only have the parts of it clearly labelled, but they’re brightly coloured too. They come clad in bright green but not a repulsive bright green, it’s totally stylish, modern and well, very creative.
“Flying 101” takes up the side of the aircraft with several labels and arrows taking up the rest indicating for passengers where things are on the plane like engines, doors, fuel tanks, cargo doors, sun roofs and even the black box.
Now that these new planes have hit the skies in South Africa, they’re attracting quite the attention on their flights to Johannesburg and other destinations and no wonder with lines like “mile high club initiation chamber” written on the side of them! But can the airline keep up the hype and does their in-flight service really match their funny, groovy and stylish exterior?
The jokes certainly don’t stop rolling on the outside. During announcements the cabin crew and pilots take it one step further with lines like,
“Please pay attention to the safety announcement, because you will be writing a test shortly.”
“To operate your seat belt, insert the metal tab into the buckle, and pull the belt tight. It works just like every other seat belt; and, if you don’t know how to operate one by now, then you probably shouldn’t be allowed out in public unsupervised.”
“If you are caught smoking, you will be asked to leave the aircraft.”
“You can be fined up to R7999 for smoking on the plane and for these prices you could be flying SAA.”
After take-off and reaching the appropriate altitude to turn off the seatbelt sign, you might hear something like,
“Ladies and gentleman, we’ve reached cruising altitude and will be turning down the cabin lights. This is for your comfort and to enhance the appearance of our flight attendants.”
Upon leaving the plane,
“As you exit the plane, make sure to gather all of your belongings. Anything left behind will be distributed evenly among the flight attendants. Please do not leave children or spouses.”
“Welcome to Johannesburg, if this is not where you were intending to go then you have a bit of a problem.”
It’s a shame that Kululua doesn’t fly out of South Africa…
What do you think of their re-branding? Love it or hate it? Do you think more airlines should let the jokes lose?
