The Traveller's Magazine icon
The Traveller's Magazine
  •   1 min read

There’s nothing like a good cup of coffee when you step off a long flight in a new time zone, after multiple stopovers and connections. Douwe Egberts knows this, which is why their yawn-activated coffee machine in Johannesburg is the best idea we’ve ever seen.

The new advertising campaign rewards tired passengers with a free cup of coffee and all they need to do is yawn! Douwe Egberts have places a coffee machine with facial recognition in Johannesburg’s O.R. Tambo International Airport. The machine is activated by yawning (or anyone else who figured out the trick!) and delivers a fresh, hot, steaming cup of coffee, free of charge.

Take a look:

It’s a clever thing, targeting potential customers when they’re the most in need. Well done Douwe Egberts! Airports seem to be offering more and more to passengers, just take a look at these airport art galleries! Free art, free coffee, we wonder what’s next?

Have you seen some other companies getting creative with their advertising in the airports?


Looking for your next trip? Find the best flights with us!


Leave a Reply

Your email address will not be published. Required fields are marked *

footer logo
Made with for you