Free coffee for yawning passengers in Jo’Burg

There’s nothing like a good cup of coffee when you step off a long flight in a new time zone, after multiple stopovers and connections. Douwe Egberts knows this, which is why their yawn-activated coffee machine in Johannesburg is the best idea we’ve ever seen.

The new advertising campaign rewards tired passengers with a free cup of coffee and all they need to do is yawn! Douwe Egberts have places a coffee machine with facial recognition in Johannesburg’s O.R. Tambo International Airport. The machine is activated by yawning (or anyone else who figured out the trick!) and delivers a fresh, hot, steaming cup of coffee, free of charge.

Take a look:

It’s a clever thing, targeting potential customers when they’re the most in need. Well done Douwe Egberts! Airports seem to be offering more and more to passengers, just take a look at these airport art galleries! Free art, free coffee, we wonder what’s next?

Have you seen some other companies getting creative with their advertising in the airports?