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WOW air (WW)

BMI Baby stopped trading as a low-cost British airline in 2012. Its services have now been replaced by BMI regional which serves both business and holiday travellers. It is a subsidiary of BMI and flies to European destinations from two hubs: Birmingham and East Midlands. Who’s up for cheap flights to Dubrovnik?

Identity Card

  • IATA code: WW
  • Number of serviced cities: 42 destinations
  • Main hubs: Birmingham (BHX), East Midlands (EMA)
  • Fleet: 14 aircraft
  • Loyalty rewards program: BMI Diamond Club

History of BMI Baby

The airline was established in January of 2002 and began operations in March with cheap flights to Malaga. With expansion and passenger numbers, BMI Baby was able to open three other bases, Birmingham, Manchester, and Cardiff. In 2007 the airline introduced a new and interesting program with “pay for what you use” approach. Passengers are given the option of services like ticket flexibility, lounge access, on-line check in, etc. and they are billed only for those that they use. The company began cutbacks in 2007 by closing 5 routes. Further cuts were announced in 2009 for a fleet reduction of 17 to 12.

Travel with BMI Baby: practical information

  • Onboard services

    • Meals: You can purchase drinks and snacks (which include hot & cold beverages, sandwiches, sweets, and salty snacks).
    • Entertainment: An in-flight magazine is available, called ‘Yeah-Baby.’
  • Baggage Allowances

    • Cabin: 1 standard sized piece of hand luggage with maximum weight of 12kg and dimensions of 55 x 40 x 23cm.
    • Checked: Passengers in Economy are permitted one piece of checked luggage, weighing up to 20kg.
    • Excess: Additional luggage may be added to your reservation, for a fee of £35 per piece, but the combined weight should not exceed 20kg. Any excess weight is calculated at a rate of £15 per kilo.

Discounts and Special Offers

As BMI Baby is already a low-fare discount airline, they do now specify any further discounts for children or seniors.


Telephone: 0905 8 28 28 28 (65p/min)

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